Goals and Objectives

Through the critical study of texts, ranging from poetry to television commercials, and practice in thinking, writing, speaking and listening, students become better prepared for the demands of a changing world. Graduates find careers in a variety of fields, including teaching, business and industry, public relations and journalism. In addition, these majors and minor provide excellent preparation for graduate study in several disciplines as well as medical and law school.

Upon graduation from Union College with a major in English, students should be able to:

  1. Produce written texts that follow the conventions of standard English usage, that are clear, organized, developed and thoughtful, and that demonstrate awareness of audience.
  2. Produce spoken texts that follow the conventions of standard English usage, that are clear, organized, developed and thoughtful, and that demonstrate awareness of audience.
  3. Interpret texts with understanding, appreciation and judgement.
  4. Discuss texts in their cultural contexts.
  5. Demonstrate knowledge of the history and structure of the English language.
  6. Demonstrate knowledge of major traditions of literature.

Upon graduation from Union College with a major in Mass Communication, students should be able to:

  1. Write thoughtfully, correctly, clearly, concisely and creatively in the forms and styles appropriate for different audiences, purposes and contexts.
  2. Speak thoughtfully, correctly, clearly, concisely and creatively in the forms and styles appropriate for different audiences, purposes and contexts.
  3. Critically and objectively analyze, evaluate and apply information, data and visuals by methods appropriate to the particular audience, purpose and contexts.
  4. Produce innovative media by applying the appropriate methodologies, technologies and equipment.
  5. Understand and apply First Amendment principles, including the laws appropriate for the pursuit of truth, accuracy and fairness.
  6. Become inter-culturally competent. Communicate without bias and demonstrate an understanding of cultural relativity.
  7. Demonstrate an understanding of the development and evolution of mass communication.